Property is one of those rare things that has no recommended retail price. I have seen very similar homes located side by side sell within weeks of each other for completely different prices. Why? Because one seller followed a proven formula and strategy that enhanced the property’s perceived value while the other seller made no effort, sold for 10% less and was on the market twice as long.
So what makes one property more attractive than another? Well, it all comes down to the staging of the home. A well presented property is twice as attractive because buyers can easily see themselves living in the property. I call this Mentally Moving In, and it’s a very important strategy in the ‘sell for more’ process.
In fact the question I like to ask the most is ‘Do you see yourself living here? By asking this simple question I can quickly sort those who are just ‘looking’ from those than can see themselves ‘owning’ the home. As the agent, I now have something the buyer wants and things will usually develop very quickly from there.
Regardless of where your home might be, or the strength of the market, applying these proven techniques will guarantee you better results.
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