Brave new world of real estate

Anyone who bought a house in the 70’s, 80’s and even the 90’s is going to have an extremely different experience selling or buying in today’s real estate market.

So much has changed even in the last five years, as social media and electronic marketing has really made its mark on the world of real estate.

With realestate.com.au and many other similar online portals readily available for vendors and buyers to search through listings, you have to wonder if real estate agents still play a meaningful role in the sale and purchase of a house. Of course we have to say yes, but no one better sums this up than real estate digital and social media strategist, Peter Brewer:

“Real estate agents won’t be replaced by technology, but they’ll be replaced by real estate agents who effectively use technology” - Peter Brewer, 2014.

Here at Call2View we embrace the brave new world of real estate and have adapted our sales strategy to include all aspects of online marketing such as email marketing and utilising social media channels including Facebook, LinkedIn, Google+ and Twitter, to name a few.

To give you an idea of just how powerful social media marketing can be for the sale of your property, in the first few months of 2015, Facebook closed strong with a user count of 1.44 billion monthly users, and 936 million daily users. ¹

That’s a huge potential audience when you compare it to the location population of Bellamack if we were to do a traditional letterbox drop.

On that note however, we still practise the ‘old-school’ marketing tactics as they will always prove to serve as an effective medium - but with a bit of creativity we have mastered a way to leverage both sides of the marketing era in order to achieve the best result for our clients.

So now you’re wondering, how can the brave new world of real estate benefit the sale of your property?

Good question and we’re glad you asked. Here’s a few reasons why you should partner with a tech-savvy agency like ours:

• We provide up-to-the-minute listings and information for properties online, along with videos that showcase a property’s best features
• Running our agency as an office as well as virtually means that we can be available any time, meaning no missed opportunities for the sale of your property
• We regularly expand our online networks and engage people in a diverse cross section of prospective audiences
• We have a strong online social presence and community of people who regularly engage with property promotions.

By no means are we straying from our tried and proven real estate sales strategies, rather, we are using technology to improve the efficiency of the sale process.

If you are thinking about selling your property and you want to be a part of the digital movement, ask us on (08) 8932 8858 how our skill set can give you the best possible outcome.

1. Simply Measured 2015 Facebook Industry Report